The art of storytelling is both my passion and my business.
Call it cultural anthropology, ethnographic research, or professional eavesdropping — I’ve always been curious about other people’s lives.
Right after college, I started researching articles for National Geographic Magazine and traveling as much as I could, intrigued by unfamiliar cultures and customs. I started writing about my observations and turning them into stories.
After earning a degree in account planning from Miami Ad School, I started observing people professionally, tracking cultural trends and observing consumers — what was important to them, what kept them up at night, why they drank Starbucks instead of Peet’s ….
These days I do both — a combination of writing & branding that includes original content and strategic planning.
places I’ve worked:
DDB San Francisco
BBDO San Francisco
Y&R New York
Schools of the Sacred Heart
National Geographic Magazine
Addison Wesley Book Publishing
Roles I’ve Loved:
I write about alternative and unexpected approaches to architecture & design.
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Work has appeared in:
After completing Miami Ad School’s “boot camp for account planning,” I spent more than 10 years at independent and global agencies. I worked in a wide range of industries including CPG (Clorox), tourism (Monterey County, Air New Zealand), and technology (SONY). Now I work more with startups and smaller brands, creating original content and helping hone their brand strategy, positioning, and messaging.
How I can help
tell Your Brand story:
Director, Strategy and Client Service, Trinity Brand Group
Lili is an invaluable resource for Trinity. She’s become our “go to” partner to help lead several complex brand strategy projects – developing compelling, creative and relatable brand mission statements, positioning, stories and messaging. She’s got a super-sharp mind, a great way with people, and an incredible ability to get clients (and us) thinking bigger and more strategically. She is an excellent writer who we turn to craft many of our own case studies. It’s always a pleasure working with Lili – she’s a consummate professional - flexible and collaborative – and brings a fantastic background in consumer insights and brand development to every engagement.
Director of Global Insights, The Clorox Company
Lili is a passionate advocate for the consumer and finds creative ways of bringing the consumer to life. She was a stellar business partner working together with me on some interesting strategic targeting work for Hidden Valley. She was invaluable as my key partner identifying the target and more importantly, creatively and succinctly bringing the target to life. Lili's writing skills are unparalleled. She is also a pleasure to work with.
Founder, The Strategic Marketing Communications Firm
Lili has a skill-set that is hard to find: the structure and rigor of the left brain, and right-brain creativity. She has been very helpful in planning creative direction for several accounts, and also executing successful copy. For marketing communications and advertising, she is a valuable asset to our team.
Founder & CEO, Sex with Emily
Lili has been a friend to me and Sex with Emily since I launched the company back in 2005. As a new entrepreneur, I counted on her insight for everything from developing a business plan to articulating my brand. Over the years, she’s been invaluable as a writer and creative collaborator - all the while keeping me focused on my true vision for the brand. Lili’s been such a powerful advocate for my business and I highly recommend working with her.
CEO & Founder, Cor Silver
I have hired Lili to write blogs, marketing copy as well as copy for product packaging which needs to succinctly grab the consumer when they see the product on store shelves. She is creative, resourceful, timely, and easy to work with. We have a very specific voice and personality, which she consistently captures and brings to life. Her writing is clear and concise, and delivered in ways our customers respond to. I highly endorse her as both a gifted writer and strategic partner.
Director of Operations, BassamFellows
I have worked with Lili on several marketing initiatives and consider her a valuable resource. Lili understands our company mission and the nuances of our brand; she has a natural instinct for seeking strategic connections. Lili spearheaded a successful campaign that introduced us to a new set of potential architecture and design clients in the Bay Area. I recommend her as a talented and thoughtful brand advocate and partner within the design industry.