https://liliweigert.com/lilis-blog daily 0.75 2018-11-14 https://liliweigert.com/about daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541704726111-U4W7LF6HZ0KQQS6UTNGB/678A8704.jpg About https://liliweigert.com/welcome daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541818409897-WLYFVOE1GKSNXOLH04EU/678A8588-Edit-Edit.jpg Welcome https://liliweigert.com/writing daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541706432964-2CRW4MP730SN6EM560YX/John-Knuth.jpg Writing - USC TROJAN FAMILY John Knuth and the Art of Chaos https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708525881-OZT8NN7ZQ7UN1T0URK8F/barn-stormers.jpg Writing - READY MADE MAGAZINE BARN STORMERS https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708385794-S6Z1QDRMXYCVTTBNT3KZ/since-moving-to-paris.jpg Writing - COTTAGE LIVING MAGAZINE COTTAGE SHOPPING IN PARIS https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708106322-7BJDMKBELMHYGW2Q17YD/tree-war-image.jpg Writing - MARIN MAGAZINE Tree Wars https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1555356569259-KCE6CXC13JN1UT3SQCOH/CERIA.jpg Writing - BRAND PACKAGING MAGAZINE RIDING THE WAVE https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541700217918-QNUJRLUVESZ8TDOMPGYK/Screen+Shot+2018-11-08+at+10.03.26+AM.png Writing https://liliweigert.com/legacy-articles daily 0.75 2018-11-08 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541705957132-20B3VK13F49RIK8RNNRQ/678A8389+%281%29.jpg Legacy Articles https://liliweigert.com/how-i-can-help-tell-your-story daily 0.75 2025-09-18 https://liliweigert.com/references daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511660606-RTG1H8JCBJCD8F1OEY6A/0-4.jpg References https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541706970018-MU3AAYOWZLJUAHQMVXQ5/hAtLCV3P_400x400.jpg References https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511627997-NXEIIIER9OOY6FAJ2XTF/0-3.jpg References https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511596008-4JFPRZ5OMK2W16AP9846/0-1.jpg References https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511644931-K5GKKZ131OCYGQ6419P4/0-5.jpg References https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511579613-28S751BJVKQX59SI9FXM/0.jpg References https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541700242606-076V90PAGQ78GGNL4G0U/Screen+Shot+2018-11-08+at+10.03.26+AM.png References https://liliweigert.com/making-space-the-book daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/7a72470a-d256-439c-a624-5b6e9ccf11a4/0.jpeg Making Space: The Book - Available in stores on October 28th https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/33da58bc-690c-4d4a-af7d-906272576f00/Lili+photo.jpeg Making Space: The Book - Lili Weigert traveled the world before launching her editorial career at National Geographic magazine. She writes about innovative and unexpected approaches to architecture and design, and her work has appeared in Cottage Living, Preservation Magazine, ReadyMade, Marin Magazine, Marin Living, the San Francisco Chronicle, and U.S. News & World Report. Originally from Philadelphia, Weigert lives in Marin County, California.. https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/33da58bc-690c-4d4a-af7d-906272576f00/Lili+photo.jpeg Making Space: The Book - Lili Weigert traveled the world before launching her editorial career at National Geographic magazine. She writes about innovative and unexpected approaches to architecture and design, and her work has appeared in Cottage Living, Preservation Magazine, ReadyMade, Marin Magazine, Marin Living, the San Francisco Chronicle, and U.S. News & World Report. Originally from Philadelphia, Weigert lives in Marin County, California. https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/7a72470a-d256-439c-a624-5b6e9ccf11a4/0.jpeg Making Space: The Book - in stores now! https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335139646-XH1OFLJH8ANBQ97NYA30/1.jpg Making Space: The Book https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335140008-2VOJIE7Z5Q81T0TLQA9X/3.jpg Making Space: The Book https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335148881-8TUHGJ2J5BIL3I68YZSM/4.jpg Making Space: The Book https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335148410-MVX25AUQUD0R8UTEC6WE/5.jpg Making Space: The Book https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335162996-VNJ68XVE7T5Y0YCPFPZ6/6.jpg Making Space: The Book https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335162963-BPO2GEYGELR3HU18MZB7/7.jpg Making Space: The Book https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1756335168701-CY38TRFZZR87UQTQWZNT/8.jpg Making Space: The Book https://liliweigert.com/home daily 1.0 2025-09-18 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541704726111-U4W7LF6HZ0KQQS6UTNGB/678A8704.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708525881-OZT8NN7ZQ7UN1T0URK8F/barn-stormers.jpg Home - READY MADE MAGAZINE BARN STORMERS https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708106322-7BJDMKBELMHYGW2Q17YD/tree-war-image.jpg Home - MARIN MAGAZINE Tree Wars https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1555356569259-KCE6CXC13JN1UT3SQCOH/CERIA.jpg Home - BRAND PACKAGING MAGAZINE RIDING THE WAVE https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708385794-S6Z1QDRMXYCVTTBNT3KZ/since-moving-to-paris.jpg Home - COTTAGE LIVING MAGAZINE COTTAGE SHOPPING IN PARIS https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541706432964-2CRW4MP730SN6EM560YX/John-Knuth.jpg Home - USC TROJAN FAMILY John Knuth and the Art of Chaos https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443068988-S22XKLLC84WI70YZIQA2/cottage-living.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443070325-IIHESBSCZ14YO7WT6N6W/SF-Chronical.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443069425-WUO029OU34DIL7KMFBIL/marin-mag.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443069704-2D81L6H9M8Y1QC1IH7Z2/ready-made.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443070312-RFWBWGNIVM2V7E16IZIV/UCLA.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443071339-1OA5AKGIECZIGWS0U6FF/USC-TRojan.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443068766-E2DCEZD0TV0Z6V1NUJ5W/brandweek-logo.png Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511627997-NXEIIIER9OOY6FAJ2XTF/0-3.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511660606-RTG1H8JCBJCD8F1OEY6A/0-4.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511579613-28S751BJVKQX59SI9FXM/0.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511644931-K5GKKZ131OCYGQ6419P4/0-5.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541706970018-MU3AAYOWZLJUAHQMVXQ5/hAtLCV3P_400x400.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511596008-4JFPRZ5OMK2W16AP9846/0-1.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1542224486132-NHJRTZIPTECJNFVTBGG6/678A8388.jpg Home https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541702482466-DOMZ3NSRL8K2LI39EI6H/Screen+Shot+2018-11-08+at+10.41.13+AM.png Home - Connect (Copy) Connect Do you need branding help? Have a story idea? Want to say hello? I’d love to hear from you! email: lili@liliweigert.com https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541701431414-01OWV3LB4TOMMZB0YXE3/Screen+Shot+2018-11-08+at+10.05.02+AM.png Home - Brand Strategy (Copy) Brand Strategy After completing Miami Ad School’s “boot camp for account planning,” I spent more than 10 years at independent and global agencies. I worked in a wide range of industries including CPG (Clorox), tourism (Monterey County, Air New Zealand), and technology (SONY). Now I work more with startups and smaller brands, creating original content and helping hone their brand strategy, positioning, and messaging. https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1559586776175-7JIOWDLIFY9UEHEMENT1/678A9086-Edit.jpg Home https://liliweigert.com/home-1 daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541704726111-U4W7LF6HZ0KQQS6UTNGB/678A8704.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708525881-OZT8NN7ZQ7UN1T0URK8F/barn-stormers.jpg Home (Copy) - READY MADE MAGAZINE BARN STORMERS https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708385794-S6Z1QDRMXYCVTTBNT3KZ/since-moving-to-paris.jpg Home (Copy) - COTTAGE LIVING MAGAZINE COTTAGE SHOPPING IN PARIS https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541706432964-2CRW4MP730SN6EM560YX/John-Knuth.jpg Home (Copy) - USC TROJAN FAMILY John Knuth and the Art of Chaos https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1555356569259-KCE6CXC13JN1UT3SQCOH/CERIA.jpg Home (Copy) - BRAND PACKAGING MAGAZINE RIDING THE WAVE https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443068988-S22XKLLC84WI70YZIQA2/cottage-living.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443070325-IIHESBSCZ14YO7WT6N6W/SF-Chronical.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443069425-WUO029OU34DIL7KMFBIL/marin-mag.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443069704-2D81L6H9M8Y1QC1IH7Z2/ready-made.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443070312-RFWBWGNIVM2V7E16IZIV/UCLA.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443071339-1OA5AKGIECZIGWS0U6FF/USC-TRojan.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540443068766-E2DCEZD0TV0Z6V1NUJ5W/brandweek-logo.png Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541708106322-7BJDMKBELMHYGW2Q17YD/tree-war-image.jpg Home (Copy) - MARIN MAGAZINE Tree Wars https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511596008-4JFPRZ5OMK2W16AP9846/0-1.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511660606-RTG1H8JCBJCD8F1OEY6A/0-4.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511644931-K5GKKZ131OCYGQ6419P4/0-5.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511579613-28S751BJVKQX59SI9FXM/0.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541706970018-MU3AAYOWZLJUAHQMVXQ5/hAtLCV3P_400x400.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1540511627997-NXEIIIER9OOY6FAJ2XTF/0-3.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1542224486132-NHJRTZIPTECJNFVTBGG6/678A8388.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541702482466-DOMZ3NSRL8K2LI39EI6H/Screen+Shot+2018-11-08+at+10.41.13+AM.png Home (Copy) - Connect (Copy) (Copy) Connect Do you need branding help? Have a story idea? Want to say hello? I’d love to hear from you! email: lili@liliweigert.com https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1541701431414-01OWV3LB4TOMMZB0YXE3/Screen+Shot+2018-11-08+at+10.05.02+AM.png Home (Copy) - Brand Strategy (Copy) (Copy) Brand Strategy After completing Miami Ad School’s “boot camp for account planning,” I spent more than 10 years at independent and global agencies. I worked in a wide range of industries including CPG (Clorox), tourism (Monterey County, Air New Zealand), and technology (SONY). Now I work more with startups and smaller brands, creating original content and helping hone their brand strategy, positioning, and messaging. https://images.squarespace-cdn.com/content/v1/5bad28a2e4afe929002670aa/1559586776175-7JIOWDLIFY9UEHEMENT1/678A9086-Edit.jpg Home (Copy)